An Empirical Analysis of Forecast Sharing in the Semiconductor Equipment Supply Chain
Abstract
We study the demand forecast sharing process
between a buyer of customized production equipment and a set of equipment
suppliers. Based on a large data collection we undertook in the semiconductor
equipment supply chain, we empirically investigate the relationship between the
buyer's forecasting behavior and the supplier's delivery performance. The
buyer's forecasting behavior is characterized by the frequency and magnitude of
forecast revisions she requests (forecast volatility) as well as by the fraction
of orders that were forecasted, yet never actually purchased (forecast
inflation). The supplier's delivery performance is measured by the supplier's
ability to meet delivery dates requested by the customers. Based on a duration
analysis, we are able to show that suppliers penalize the buyer for unreliable
forecasts by providing lower service levels. Vice versa, we also show that the
buyer penalizes suppliers with a history of poor service by providing them with
overly inflated forecasts.
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